“What is SEO?” is probably the most common and complex question that we get from our clients and it’s not an easy question to answer. Since “What is SEO?” requires different answers for different people I’m going to break the answer down into a long version and a short version. If you’re looking for an overview that will give you a basic understanding of SEO without a whole bunch of nerd talk then the short version should suffice and you can skip the long version inetcpl.cpl 다운로드. If you have at least a basic understanding of SEO but want to know how the basic building blocks work then you’re probably going to need to buckle down and read the whole thing, nerd talk and all. Don’t worry, neither version is going to get extremely technical, we’re really just discussing strategy here.
The short version:
SEO stands for search engine optimization and it is the process by which websites attempt to be ranked on Google and other search engines. Google is by far the most widely used search engine so for the purposes of this post we’ll be using Google as a catchall term for all major search engines (Bing, Yahoo etc.) 도스박스. Basically, Google has a secret formula by which they match web pages with the terms that users type into a Google search. Those search terms are known as keywords and can be anything from a single word to a phrase depending on how specific the request is. So, in order for your web page to show up in a Google search it needs to have the keywords that a person is searching for. Pretty simple right?
If that’s what you were looking for – thanks for reading. For more information on how this is done, it’s on to the long version…
The long version:
The short version isn’t incorrect, but it is incomplete so let’s try to fill in some blanks Download the Google Earth 3D model. The most important thing to understand about SEO is that no one knows for sure how Google decides how to rank web pages. We do know that over 200 different factors come into play but these factors (and how important each one is) are constantly changing. If I tried to address all of these factors today this post would be obsolete before it was finished, but we will address the basics since they seem to stay the same and tend to be the most important factors anyway. The number one basic factor that we utilize in our SEO approach is this – Don’t try to trick Google, they’re smarter than us.
To understand what I mean by this we must understand why Google exists and how they make their money Download more dinners. Google’s job is to provide users the information that they are looking for and the way that it gets paid for this is by advertising to its loyal users. If Google starts showing users information other than exactly what they’re looking for then those users stop using Google and revenue drops. For example, you Google ‘Kim Kardashian’ (and lots of people do) and Google sends to you a website about birdhouses. You immediately leave Google and go to Yahoo, run the same search and get what you’re looking for. Boom, Google just lost a user.
To avoid this, Google penalizes websites that show content different from what they claim to be about and refuses to rank them highly China Market apk. So, don’t try to trick Google, don’t claim to be about a search term just because it’s popular (Kim Kardashian) when your site is really about something else (birdhouses). Be honest with Google and structure your page properly and they will reward you.
The second major factor is that your web page needs to be written for people, not for Google. At the end of the day, your website exists to provide your business or organization with more exposure to potential clients, not to rank highly on Google 강식당3 4회 다운로드. Ranking highly on Google is great but if no one reads your website then it’s doing you no good. When Google sees a reader hit your site and immediately leave it knows that the reader is not getting what they’re looking for. This makes Google look bad and therefore you will have a very hard time ranking well if readers are constantly leaving your website. So, consider your reader first and Google second.
With me so far?
SEO needs to be thought about on a page by page basis, not sitewide, meaning that each page has its own topic and keywords Adobe Audition. Don’t think about the keywords first, think about the information that you are trying to convey to potential clients (write for people) and the keywords will naturally appear. Ideally you’ll want to have about 300 words or more of content for your page or post. If you are having a hard time coming up with that much content it’s possible that topic doesn’t need a dedicated page and could be combined with another topic under a broader keyword. If you have lots more than that, consider splitting it up into more specific topics each with their own pages and unique keywords. Read your content and a page title and keywords should stand out to you Download Samsung Camera Mode. Let’s look at an example (for our purposes in this article blog posts and web pages utilize SEO in the same manner).
This blog post is obviously about the ruins of Palenque and is titled as such. This immediately lets the reader know what the post is about and using the keyword “Palenque” lets Google know what the post is about.
It is extremely important at this point to note that the keyword is also in the content of the page multiple times but not so many that it distracts from reading the article.
Remember, we’re trying to find that happy medium where the reader finds the content engaging, but Google knows that the page is about (the content) what we said it was it about (keyword) html apk. The keyword appears in the page title, the page URL and the page content, these are the basic building blocks of SEO that all highly ranking websites employ and that all successful SEO strategies are built upon.
- Keyword: Palenque
- Title: A Visit to the Ruins of Palenque
- URL: http://www.awolamericans.com/visit-ruins-palenque
These building blocks are crucial but what if no one is searching for our keywords? We’ve already discussed that writing for the reader trumps writing for Google but there are ways we can tweak this. First, we must figure out what search terms are being used 네이버 첨부파일 한번에 다운로드. We do this via a tool called Google Keyword Planner that allows us to see actual data on what terms have been searched on Google in the last 30 days and their frequency. Google holds a lot of this data pretty close to the vest but allows us enough information to determine search trends. I’m not going to get into how to sign up for, or use Keyword Planner in this post but there is plenty of information readily available and I encourage you to research it.
By accessing Google’s data we can establish what keywords we should be using. Remember, we’re not just grabbing the most searched keywords (Kim Kardashian), we’re using the best keywords for our page based on our content. We can play with these words a bit as long as we’re not making it awkward for the reader. For example, your page is about an animal hospital so changing ‘animal hospital’ to ‘vet clinic’ or ‘veterinary hospital’ in your content would probably still feel natural to your reader. If you change your keywords, make sure that you also change them in your content, title and URL.
In summary, the best way to start off your SEO campaign is to write for your reader first, generate your keyword, title and URL for each page based on your content, check those keywords with Keyword Planner and only make changes in them if it makes sense in the context of your content. These are the basic fundamentals of SEO and have remained so through many iterations of Google. They may not seem flashy or overly fancy but they have a proven track record and are they are the basis of all of our successful SEO campaigns.
SEO is an extremely complex and difficult thing to do right and the “right way” is constantly changing, but these tips should get you off to a good start. Thanks for sticking with me until the end and I hope that you now have a little clearer picture of what SEO is and how it works.